Category 24 · 29 resources

Classic Seo / Content / Search Intelligence

Classic SEO platforms: keyword research, backlink analysis, technical site audits and rank tracking for traditional Google/Bing visibility.

getautoseo Web

https://getautoseo.com/

Automated SEO platform

How to use it

Sign up, connect your website, and let it audit and auto-fix on-page SEO issues. Review its suggested changes before publishing.

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semrush Web

https://www.semrush.com/

Semrush SEO suite

How to use it

Enter a domain for organic keywords, backlinks and competitor gaps; use Keyword Magic Tool for research. Paid with limited free tier.

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ahrefs Web

https://ahrefs.com/

Ahrefs

How to use it

Best-in-class backlink index — put a domain in Site Explorer for links, keywords and content gaps.

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moz Web

https://moz.com/

Moz

How to use it

Keyword research and Domain Authority metrics; free account gives limited daily queries.

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screamingfrog Web

https://www.screamingfrog.co.uk/seo-spider/

Screaming Frog SEO Spider

How to use it

Desktop crawler: enter your URL to audit titles, meta, broken links and redirects site-wide (free up to 500 URLs).

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surferseo Web

https://surferseo.com/

Surfer SEO

How to use it

Content editor that scores your draft against top-ranking pages for a keyword.

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marketmuse Web

https://www.marketmuse.com/

MarketMuse

How to use it

AI content planning — find topic gaps and get content briefs.

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clearscope Web

https://www.clearscope.io/

Clearscope

How to use it

Content optimization reports that grade drafts for topical coverage.

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frase Web

https://www.frase.io/

Frase

How to use it

Generates SERP-based content briefs and optimizes drafts.

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writesonic Web

https://writesonic.com/

Writesonic

How to use it

AI writing platform for SEO articles and ads.

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jasper Web

https://www.jasper.ai/

Jasper

How to use it

AI copywriting platform with brand voice and campaign workflows.

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scalenut Web

https://www.scalenut.com/

Scalenut

How to use it

AI SEO content platform with keyword clustering and cruise-mode drafting.

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seranking Web

https://seranking.com/

SE Ranking

How to use it

Affordable all-in-one SEO platform: rank tracking, audits, keyword research.

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mangools Web

https://mangools.com/

Mangools (KWFinder)

How to use it

Beginner-friendly SEO toolset — KWFinder is great for low-difficulty keyword hunting.

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neilpatel Web

https://neilpatel.com/ubersuggest/

Ubersuggest

How to use it

Budget keyword research and site-audit tool with a usable free tier.

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google Web

https://search.google.com/search-console/

Google Search Console

How to use it

Verify your site to see exactly which queries bring clicks, index coverage and technical issues — the essential free SEO tool.

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google Web

https://trends.google.com/

Google Trends

How to use it

Compare search interest over time and by region; spot rising topics before competitors.

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web Web

https://pagespeed.web.dev/

PageSpeed Insights

How to use it

Test any URL for Core Web Vitals and get specific performance fixes.

Open resource →

google Web

https://developers.google.com/search/

Google Search documentation

How to use it

The official rules: how crawling, indexing and ranking work.

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brightedge Web

https://www.brightedge.com/

BrightEdge

How to use it

Enterprise SEO platform with AI-search tracking.

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botify Web

https://www.botify.com/

Botify

How to use it

Enterprise technical-SEO crawler and log analyzer.

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seoclarity Web

https://www.seoclarity.net/

seoClarity

How to use it

Enterprise SEO platform with rank and content analytics.

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conductor Web

https://www.conductor.com/

Conductor

How to use it

Enterprise organic-marketing platform.

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spyfu Web

https://www.spyfu.com/

SpyFu

How to use it

See competitors' paid and organic keywords, including historical ad copy.

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similarweb Web

https://www.similarweb.com/

Similarweb

How to use it

Estimate any site's traffic, sources and audience; benchmark competitors.

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sistrix Web

https://www.sistrix.com/

Sistrix

How to use it

Visibility Index tracking of Google rankings, strong for European markets.

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searchatlas Web

https://searchatlas.com/

Search Atlas

How to use it

AI SEO platform with OTTO automated on-page fixes.

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sitechecker Web

https://sitechecker.pro/

Sitechecker

How to use it

Website audits and rank monitoring.

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seomonitor Web

https://seomonitor.com/

SEOmonitor

How to use it

Agency-focused rank tracking and forecasting.

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Frequently asked questions

Do I need to install anything for these 24 tools?

No — these are web-based. Open the link in your browser; some platforms require a free account or API key.

Is it legal to use these resources?

Public-record lookups and defensive/research use are generally lawful, but rules vary by country and tool. Only test systems you own or have written authorization to test, respect each site's terms of service, and never use personal data unlawfully.

Where should a beginner start in this category?

Start with the web-based tools at the top of the list — they need no setup. Read each card's “How to use it” panel, run one real query, and only then move to installable tools.